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Marketing with Social Media

Overview

Would your business benefit from a page on Facebook? Should you be gathering followers on Twitter? This two day programme on social media focuses on digital marketing with social websites (in particular Facebook, Twitter and YouTube) and will provide the answers to these questions and more. The course will teach and show you how to use the most powerful social websites to setup the foundations of your business’ social network and help promote and market your business online.

Learn to start tweeting the news about your business and learn to control your business image on Facebook.

Learn To

• Understand the purpose of various social media sites
• Setup and manage Facebook pages, YouTube, Twitter
• Create and manage a web blog
• Manage customer interactions
• Use Twitter to broadcast news and events
• Encourage re-broadcasting

…and much more

Course Content

• Overview of social media and business
• Popular Social media sites: Facebook, Twitter, YouTube, WordPress and Linkedin
• Best practice business case studies
• Your online competitors
• RSS, blogs and vlogs
• The language of social media
• Social media etiquette
• Encouraging viral growth
• Integrating your social media efforts to deliver on your business strategy
• Blogging
• Your website and social media
• Existing customers and social media
• Resources for enhancing your online effectiveness

Course Objectives

On completion of the course attendees will have a thorough understanding of social media sites
and their marketing capabilities for their business. Users will create both Facebook and
Twitter profiles for their companies and learn to integrate social media into their business
in order to make it a credible, worthwhile and useful service for their customers helping attract
more business and boost bottom line profits. Attendees will also learn how YouTube can work
for their business and how to create vlogs.

Audience

Attendees of this course will be new to social media and business. The course will suit sales and marketing managers, managing directors, IT managers and those interested in online marketing generally.

Duration

2 Days.

Course Testimonials

“I found this course to be very good. The instructor was very knowledgable and professional and had a very good teaching manner. She was also patient and supportive.”